Everyone fundamentally feels that change is good – if it doesn’t affect them. Most major organisational changes often find themselves stranded due to one straightforward question:

“Where is my desk going to be after the change?”

Resistance to change also most often results in a very adverse and negative picture of the future and a lack of a perspective on future possibilities. Opposition to change is due to a combination of fear of losing the old and well-known and concern about the future, of that which is new and uncertain.

A trend sociologist must not be afraid of change. It is the change itself that is at the heart of trends and is an integral part of advising others about the future that lies ahead. It requires an open mind, curiosity and a great desire to seek out change. The active search for a new meaning is a different and more constructive action and reflects the part of human nature that, with great curiosity, tries to predict, explain and systematise change.

Many trend sociologists are of the opinion that the future is merely a new stage in a continuous development, that the future is therefore already in the present and therefore is not “dangerous” or “different”. If you are able to predict the future you can also affect it. There is no reason to be afraid of it.

I will the following months, share a little content from ‘Trendsociology v. 2. with our readers and followers, (also at pej gruppens media, online and offline). Here is the first little excerpt.

Should anyone be interested in getting their hands on the entire book, (it’s 400 pages), it is possible to buy here.

The book consists of three parts:

  1. Theory and practical description of what a trend is, how it is spread and what effect it may have.
  2. Interview with 17 of the world’s top trend researchers
  3. Practical process description (5 phased process) with concrete methods and tools for working with trends.