Articles
Articles from the book Trend Sociology v. 2.0
What are you?
Cool hunter, trend hunter, trend spotter, trend analyst, trend forecaster or futurist? It can be very confusing. Here we provide you with an overview…
Meet a trend expert: Kirsten van Dam
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the Trend sociologist Kirsten van…
The value of a trend
Understanding trends can be a crucial competitive parameter.
Meet a trend expert: Daniel Burrus
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked Daniel Burrus, who is considered…
Do you like change?
A fundamental feature of human nature is a natural resistance to change. It is also for this reason that there are many books published, lectures,…
Meet a trend expert: James Bidwell
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the trend spotter and author James…
What is the spirit of time?
The spirit of the time is a slightly open and indefinable concept that relates to trends. Therefore, in this context, it is a clever idea to get a…
Trend drivers, trend blockers and trend friction – Do you know them?
In his book ‘Future Savvy’, Adam Gordon gives a slightly more nuanced picture of what is going on when a trend develops. He believes that a trend can…
Trend vs. Fad – The ultimate checklist
How do you spot the right trend? And how do you avoid a flop? In Trend Sociology v. 2.0, we introduce you to Martin Raymond’s checklist that you can…
Meet a trend expert: David Mattin
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the trend forecaster David Mattin,…
Meet a trend expert: Cathrine Gro Frederiksen
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the danish trend spotter and…
Trends and the butterfly effect
Today, many try to predict the future on the basis of models and systems based on large amounts of data and analysis of the past and the present.…