Articles
Articles from the book Trend Sociology v. 2.0
Meet a trend expert: Maria Mackinney-Valentin
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the trend sociologist Maria…
What can a trend sociologist do?
Trend sociologists work to decode, analyze and translate trends into practical advice and guidance. What can a trend expert help you with?
Meet a trend expert: Mads Arlien-Søborg
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the Danish Trend sociologist Mads…
Meet a trend expert: Magnus Lindkvist
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the Swedish trendspotting…
Weak signals creating trends
In the 1970s, mathematician and businessman Igor Ansoff discovered that there was a correlation between a lack of strategic leadership and the…
Meet a trend expert: Alf Rehn
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked Alf Rehn, who is a finnish Trend…
Meet a trend expert: Sara Ingemann
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the danish trend forecaster Sara…
Trend basics – Understand trend forecasting
Understand the basics of trends and trend forecasting with the following four points of impact.
Meet a trend expert: David Shah
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked David Shah, Dutch publisher, owner…
Nothing is constant except for change
If everything stood still and nothing new surfaced, 90 percent of the lifestyle-driven industries would face a severe challenge.
Meet a trend expert: Ståle Økland
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the Ståle Økland who is a Norwegian…
Six types of trend
Each trend company usually has its own classification of diverse types of trend. In the book ‘Trend sociology v. 2.0’ six different trend types are…
The concept of trends
It was not until the 1960s that the term gained a foothold in the field of lifestyle products, primarily fashion because it was tantamount to “being…
The book ‘Trendsociology v. 2.0’ – now in English
This book provides a glimpse into the theory, methods and models used in trend forecasting so that everyone can become wiser. The book is number four…
The value of a trend
Understanding trends can be a crucial competitive parameter. If you can see and understand the trends that are on their way, and you can respond to…