This book provides a glimpse into the theory, methods and models used in trend forecasting so that everyone can become wiser. The book is number four in a series of books published by pej gruppen on trend research, also known as trend sociology. Published in English so that more readers may be able to become smarter at understanding and forecasting trends.

This is a small excerpt (page 11) from the book ‘Trendsociology v. 2.0’, published by pej gruppen. Buy the book here.

The purpose is to demystify the concept of trend sociology and to give a specific and thorough introduction to the actual concept of trend, remove some of the ambiguity and debunk the myths. The reader must both be able to understand the big picture of changes in society and be able to zoom in on the specific trend types and their content, meaning and effect within various industries. The purpose of the book is also to give the reader a series of specific instructions for trend processes, methods and tools.


The reason why some do not believe

The relatively high degree of scepticism is fundamentally due to a lack of insight into the area of expertise, the methods and concepts of trend sociology, as well as a fear of change and uncertainty about the future. This book accommodates these sceptical comments by creating an understanding for what, in many people’s eyes, is a very unconventional and irrational discipline that is sometimes associated with prophecies, tea leaves and crystal balls.


Learn the how, what, where & who

This book is the dissemination of knowledge and experience on how to view contexts, lines and movements in the world, a society and a culture in transition. The content is a constructive mix of history, theory, method and practice, and is the result of more than forty years with practical trend and development projects, lifestyle research and presentation.

The book’s methods and tools allow the reader to understand the big and small changes, as it provides a guide towards specific ways of thinking, concepts, techniques and practices that can form the basis for practical work with changes and trends.

I will the following months, share a little content from ‘Trendsociology v. 2. with our readers and followers, (also at pej gruppens media, online and offline). Here is the first little excerpt.

Should anyone be interested in getting their hands on the entire book, (it’s 400 pages), it is possible to buy here.


The book consists of three parts:

  1. Theory and practical description of what a trend is, how it is spread and what effect it may have.
  2. Interview with 17 of the world’s top trend researchers
  3. Practical process description (5 phased process) with concrete methods and tools for working with trends.