What are you?

Cool hunter, trend hunter, trend spotter, trend analyst, trend forecaster or…


Meet a trend expert: Kirsten van Dam

How does a trend expert work? What is a trend really, and how do they even spot…


The value of a trend

Understanding trends can be a crucial competitive parameter. If you can see and…


Meet a trend expert: Daniel Burrus

How does a trend expert work? What is a trend really, and how do they even spot…


Do you like change?

Everyone fundamentally feels that change is good - if it doesn’t affect them.…


Meet a trend expert: James Bidwell

How does a trend expert work? What is a trend really, and how do they even spot…


Meet a trend expert: Anne Skare Nielsen

How does a trend expert work? What is a trend really, and how do they even spot…


What is the spirit of time?

The spirit of the time is a slightly open and indefinable concept that relates…


Meet a trend expert: Henrik Vejlgaard

How does a trend expert work? What is a trend really, and how do they even spot…


Trend drivers, trend blockers and trend friction – Do you know them?

This is a small excerpt (page 183) from the book ‘Trendsociology v. 2.0’,…


Meet a trend expert: David Bosshart

How does a trend expert work? What is a trend really, and how do they even spot…


Trend vs. Fad - The ultimate checklist

How do you spot the right trend? And how do you avoid a flop? In Trend…


Meet a trend expert: David Mattin

How does a trend expert work? What is a trend really, and how do they even spot…


Microtrends in abundance

This is a small excerpt (page 144) from the book ‘Trendsociology v. 2.0’,…


Meet a trend expert: Cathrine Gro Frederiksen

How does a trend expert work? What is a trend really, and how do they even spot…


Trends and the butterfly effect

This is a small excerpt (page 182) from the book ‘Trendsociology v. 2.0’,…


Meet a trend expert: Maria Mackinney-Valentin

How does a trend expert work? What is a trend really, and how do they even spot…


What can a trend sociologist do?

This is a small excerpt (page 193) from the book ‘Trendsociology v. 2.0’,…


Meet a trend expert: Mads Arlien-Søborg

How does a trend expert work? What is a trend really, and how do they even spot…


Meet a trend expert: Magnus Lindkvist

How does a trend expert work? What is a trend really, and how do they even spot…


Photo: Thorsten Schmidt/Henrik Bjerre

Weak signals creating trends

“Don’t despair: Despair suggests you are in total control and know what is…


Meet a trend expert: Alf Rehn

How does a trend expert work? What is a trend really, and how do they even spot…


Meet a trend expert: Sara Ingemann

How does a trend expert work? What is a trend really, and how do they even spot…


Trend basics - Understand trend forecasting

The book "Trendsociology v. 2.0" is based on some basic facts about trends.…


Meet a trend expert: David Shah

How does a trend expert work? What is a trend really, and how do they even spot…


Nothing is constant except for change

This is a small excerpt (page 25) from the book ‘Trendsociology v. 2.0’,…


Meet a trend expert: Ståle Økland

How does a trend expert work? What is a trend really, and how do they even spot…


Meet a trend expert: Elina Hiltunen

How does a trend expert work? What is a trend really, and how do they even spot…


Six types of trend

Each trend company usually has its own classification of diverse types of…


The concept of trends

The concept of trend in its original meaning has been used as a description for…


The book 'Trendsociology v. 2.0' – now in English

This book provides a glimpse into the theory, methods and models used in trend…


The value of a trend

Understanding trends can be a crucial competitive parameter. If you can see and…


Introduction to the book

“Trends are only relevant in the fashion industry…..!” This is a prevalent…


Preface

Preface Once upon a time ... As you know, this is how most fairy tales start.…