This is a small excerpt (page 193) from the book ‘Trendsociology v. 2.0’, published by pej gruppen. Buy the book here.
“There is so much trend information out there, but it is not always clear what to do with it. People want help to pick out the parts that are most relevant to them, to aid them in product development or in marketing,” Alison Hughes, Carlin
Trend sociologists work to decode, analyze and translate trends into practical advice and guidance. What can a trend expert help you with?
- Offer alternative thinking and methods.
- Give a unique perspective on the near future.
- Connect the dots and see the correlations.
- Give specific suggestions for change.
- Identify competitive advantages.
- Ensure a high degree of success.
The ultimate goal is to ensure the launch of a viable product or service, to ensure that marketing and communication contain the right messages and that both the right media and sales channels are chosen to ensure a successful launch.
Interested in getting your hands on the entire book, (it’s 400 pages), it is possible to buy here.
The book consists of three parts:
Theory and practical description of what a trend is, how it is spread and what effect it may have.
Interview with 17 of the world’s top trend researchers
Practical process description (5 phased process) with concrete methods and tools for working with trends.
What are you?
Cool hunter, trend hunter, trend spotter, trend analyst, trend forecaster or futurist? It can be very confusing. Here we provide you with an overview…
Meet a trend expert: Kirsten van Dam
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the Trend sociologist Kirsten van…
The value of a trend
Understanding trends can be a crucial competitive parameter.
Meet a trend expert: Daniel Burrus
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked Daniel Burrus, who is considered…
Do you like change?
A fundamental feature of human nature is a natural resistance to change. It is also for this reason that there are many books published, lectures,…
Meet a trend expert: James Bidwell
How does a trend expert work? What is a trend really, and how do they even spot and analyze trends? We have asked the trend spotter and author James…
What is the spirit of time?
The spirit of the time is a slightly open and indefinable concept that relates to trends. Therefore, in this context, it is a clever idea to get a…
Trend drivers, trend blockers and trend friction – Do you know them?
In his book ‘Future Savvy’, Adam Gordon gives a slightly more nuanced picture of what is going on when a trend develops. He believes that a trend can…
Trend vs. Fad – The ultimate checklist
How do you spot the right trend? And how do you avoid a flop? In Trend Sociology v. 2.0, we introduce you to Martin Raymond’s checklist that you can…